Overview

• Salary

  120000PHP ~ 200000PHP

• Industry

  FMCG / Retail

• Position

  Manager

• Job Description

  Position Overview -The Senior Marketing Manager is responsible for the overall brand and business performance in the assigned market/region. -The role leads the development and execution of integrated, data-driven marketing strategies that drive market share growth, brand equity, customer acquisition and loyalty, and sustainable sales performance across retail and digital channels. -This position plays a critical leadership role in business planning, campaign development, new market/store entry strategy, and cross-functional alignment, ensuring marketing initiatives directly contribute to commercial success. Key Responsibilities 1. Marketing Strategy & Business Planning -Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives. -Lead marketing strategies to drive foot traffic and strengthen performance of key stores. -Participate in overall business planning and contribute insights to topline and profitability targets. -Develop marketing mix strategies for new store openings and new market entries. -Translate global/regional brand strategies (such as core design philosophies and localized expansion models) into locally relevant execution plans. 2. Brand Management & Market Leadership -Drive brand positioning to achieve top-of-mind awareness and market leadership. -Lead integrated marketing communications (IMC) across all channels. -Ensure consistent execution of brand standards across stores, digital platforms, and partnerships. -Develop campaigns that strengthen brand perception, employer brand positioning, and customer loyalty (e.g., how purchasing the brand's products contributes to the realization of a sustainable society). -Manage PR, crisis communication, and reputation management initiatives. 3. Retail & Local Store Marketing -Lead store opening campaigns, in-mall activations, and seasonal promotions. -Collaborate with Store Marketing Managers to develop countermeasures for underperforming stores. -Develop and execute systemwide and localized store marketing initiatives. -Build strong partnerships with mall operators, local government units, and business communities. -Support sustainability and community-based programs aligned with brand values. 4. Digital & Performance Marketing -Oversee digital marketing strategy across paid media, social platforms, CRM, content marketing, and e-commerce. -Utilize analytics tools to optimize performance and ROI. -Drive online-to-offline (O2O) initiatives to enhance customer experience. -Monitor KPIs including traffic, conversion, acquisition cost, engagement, and retention. -Conduct consumer research, build hypotheses, and lead data-driven campaign optimization. 5. Product & Campaign Development -Collaborate cross-functionally to align campaigns with product launches and merchandising strategies. -Contribute creative insights to product development, menu/product architecture, and promotional concepts. -Work with agencies and vendors to develop locally relevant campaign concepts. -Lead end-to-end campaign management—from ideation to reporting and post-analysis. 6. Financial & Performance Management -Forecast and manage marketing budgets, A&P spending, and ROI targets. -Monitor brand and business performance metrics. -Develop business cases and present performance insights to senior leadership. -Integrate insights and opportunities into actionable improvement plans. 7. Stakeholder & People Management -Secure buy-in from cross-functional stakeholders and leadership teams. -Lead, coach, and develop marketing team members. -Build strong partnerships with agencies, media partners, vendors, and external collaborators. -Create capability-building initiatives and development plans for direct reports.