{"id":107479,"date":"2026-07-06T03:01:59","date_gmt":"2026-07-05T18:01:59","guid":{"rendered":"https:\/\/rcx-recruitment.com\/candidate\/en\/jobs\/48341\/"},"modified":"2026-07-06T03:01:59","modified_gmt":"2026-07-05T18:01:59","slug":"48341","status":"publish","type":"job","link":"https:\/\/rcx-recruitment.com\/candidate\/en\/jobs\/48341\/","title":{"rendered":"Senior Marketing Manager\u3010Makati\u3011"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","swell_btn_cv_data":""},"categories":[],"class_list":["post-107479","job","type-job","status-publish","hentry"],"acf":{"ID":48341,"country":"Philippines","city":"Makati","salary_min":120000,"salary_max":200000,"currency":"PHP","industry":"FMCG \/ Retail","job_description":"Position Overview\n-The Senior Marketing Manager is responsible for the overall brand and business performance in the assigned market\/region.\n-The role leads the development and execution of integrated, data-driven marketing strategies that drive market share growth, brand equity, customer acquisition and loyalty, and sustainable sales performance across retail and digital channels.\n-This position plays a critical leadership role in business planning, campaign development, new market\/store entry strategy, and cross-functional alignment, ensuring marketing initiatives directly contribute to commercial success.\n\nKey Responsibilities\n1. Marketing Strategy & Business Planning\n-Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives.\n-Lead marketing strategies to drive foot traffic and strengthen performance of key stores.\n-Participate in overall business planning and contribute insights to topline and profitability targets.\n-Develop marketing mix strategies for new store openings and new market entries.\n-Translate global\/regional brand strategies (such as core design philosophies and localized expansion models) into locally relevant execution plans.\n\n2. Brand Management & Market Leadership\n-Drive brand positioning to achieve top-of-mind awareness and market leadership.\n-Lead integrated marketing communications (IMC) across all channels.\n-Ensure consistent execution of brand standards across stores, digital platforms, and partnerships.\n-Develop campaigns that strengthen brand perception, employer brand positioning, and customer loyalty (e.g., how purchasing the brand's products contributes to the realization of a sustainable society).\n-Manage PR, crisis communication, and reputation management initiatives.\n\n3. Retail & Local Store Marketing\n-Lead store opening campaigns, in-mall activations, and seasonal promotions.\n-Collaborate with Store Marketing Managers to develop countermeasures for underperforming stores.\n-Develop and execute systemwide and localized store marketing initiatives.\n-Build strong partnerships with mall operators, local government units, and business communities.\n-Support sustainability and community-based programs aligned with brand values.\n\n4. Digital & Performance Marketing\n-Oversee digital marketing strategy across paid media, social platforms, CRM, content marketing, and e-commerce.\n-Utilize analytics tools to optimize performance and ROI.\n-Drive online-to-offline (O2O) initiatives to enhance customer experience.\n-Monitor KPIs including traffic, conversion, acquisition cost, engagement, and retention.\n-Conduct consumer research, build hypotheses, and lead data-driven campaign optimization.\n\n5. Product & Campaign Development\n-Collaborate cross-functionally to align campaigns with product launches and merchandising strategies.\n-Contribute creative insights to product development, menu\/product architecture, and promotional concepts.\n-Work with agencies and vendors to develop locally relevant campaign concepts.\n-Lead end-to-end campaign management\u2014from ideation to reporting and post-analysis.\n\n6. Financial & Performance Management\n-Forecast and manage marketing budgets, A&P spending, and ROI targets.\n-Monitor brand and business performance metrics.\n-Develop business cases and present performance insights to senior leadership.\n-Integrate insights and opportunities into actionable improvement plans.\n\n7. Stakeholder & People Management\n-Secure buy-in from cross-functional stakeholders and leadership teams.\n-Lead, coach, and develop marketing team members.\n-Build strong partnerships with agencies, media partners, vendors, and external collaborators.\n-Create capability-building initiatives and development plans for direct reports.","requirement":"Qualifications\n-Bachelor\u2019s Degree in Marketing, Business Management, Advertising, or related field.\n-Minimum 7\u201310 years of progressive experience in Brand Management, Retail Marketing, QSR, Fashion, or Consumer Marketing.\n-Strong business and consumer orientation with solid experience in market research and data analysis.\n-Proven experience leading integrated, multi-channel marketing campaigns.\n-Strong project management, hypothesis-building, and analytical skills.\n-Experience working with mall-driven retail environments and regional marketing programs.\n-Demonstrated leadership and stakeholder management capability.\n-Highly creative with strong brand storytelling and aesthetic judgment.\n-Agile, strategic thinker with the ability to anticipate trends and reflect insights into actionable plans.\n\nKey Competencies\n-Strategic & Commercial Acumen\n-Brand & Consumer Insight\n-Integrated Marketing Expertise\n-Retail & Omnichannel Leadership\n-Financial & Business Discipline\n-Data-Driven Decision Making\n-Leadership & Talent Development\n-Cross-Functional Collaboration","english_level":"Business Level","other_language":"Tagalog","benefit":"1Benefit\n-Government-mandated benefits\n-leave credits\n-HMO","working_hour_start":"8:30","working_hour_end":"17:30","holiday":"holidays","job_category":"Marketing","japanese_level":"None","img_url":"","position":"Manager","area":"Metro Manila"},"_links":{"self":[{"href":"https:\/\/rcx-recruitment.com\/candidate\/en\/wp-json\/wp\/v2\/job\/107479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rcx-recruitment.com\/candidate\/en\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/rcx-recruitment.com\/candidate\/en\/wp-json\/wp\/v2\/types\/job"}],"wp:attachment":[{"href":"https:\/\/rcx-recruitment.com\/candidate\/en\/wp-json\/wp\/v2\/media?parent=107479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rcx-recruitment.com\/candidate\/en\/wp-json\/wp\/v2\/categories?post=107479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}